Fans had a hard time coping when Chip and Joanna Gainesannounced that they’d be ceasing production on their hit show, Fixer Upper.The same HGTV hit that madethem famous had become a national phenomenon by that point, inspiring copycatsfrom coast to coast to begin incorporating Joanna’s modern farmhouse style intotheir own homes.
Followers worried that Chip and Joanna were planning to leavethe spotlight and settle into a quieter life on their Texas homestead. Butinstead of fadinginto obscurity, Chip and Joanna are more popular than ever these days. Andthanks to all the exciting things they have planned, 2020 is looking like itmight be their biggest year yet.
Chip and Joanna are launching a television network
The biggest project Chip and Joanna are takingon in 2020 is the launch of their highly anticipated Magnolia Network. Magnoliawill take the place of DIY Network as part of the Discovery family of networks.The couple promisedthe lineup will include, “unique, inspiring, and family-friendly” shows thateveryone can enjoy.
“A little rusty but we’re back at it again!” Joanna Gaines posted on her Instagram recently. “Our network is launching October 2020 (which feels simultaneously so soon and yet so far away). Let the countdown begin!”
So far, the couple confirmedtwo shows on the network: Home On the Road, a docuseries about theband Johnnyswim, and an as-yet-unnamed cooking show with Joanna.
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They launched a furniture line at Target
Chip and Joanna are making money through multiplepartnerships with big retailers, including the incredibly successful Hearth &Hand line at Target. Recently, the Gaineses expanded this product assortment toinclude furniture, which could mean even bigger profits.
They already have Magnolia furniture available through certain specialty retailers, but their Target offerings will be sold at lower price points that are more accessible to different budgets.
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The Gaineses are renovating a hotel
Though they haven’t confirmed a reality show based on the process, fans are eager to see updates on Chip and Joanna’s most ambitious renovation project yet. In 2019, the couple announced they were purchasing a historic building in downtown Waco and were planning to turn it into a luxury boutique hotel.
“I could see thehistory, I saw the people in here, I saw the parties that were in here,” Joannaexplained about the hotel,” and I saw that thisplace is really special.”
“This is a fun onebecause it’s big and it’s gnarly, and I think big and gnarly kind of excite Joand I.” Chip agreed, “And then when you get to see this a year and ahalf from now and you see that ballroom activity that she’s describing, withthe people and the energy, you’re gonna go, ‘I can’t believe I saw this beforeand after.’”
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Joanna is expanding on hercurrent business ventures, too
After the success of the cookbook Magnolia Table, Joanna is hard at work on Magnolia Table 2, which is slated to be released in April 2020. Plus, the couple is knee-deep in a $10.4 million expansion of Magnolia Market at the Silos, a shopping emporium and huge draw of tourism in the area.
It’s a Chip and JoannaGaines world, and we’re just living in it. We can’t wait to see what 2020brings for this extraordinarily talented couple!
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