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Beyonce will be solely responsible for the next trend of cowboy hats and lassos after debuting the sensational advert for her new Adidas x Ivy Park collection, dubbed Ivy Park Rodeo.
The Brown Skin Girls singer takes centre stage in the ambitious visuals, which boasts a host of famous faces including R&B songstress Snoh Aalegra and Emmy-winning actor Glynn Turman.
Bringing us to the rodeo in the southern States, Beyonce is seen tipping a white cowboy hat towards the camera before giving us a full view of her denim body complete with a belt and thigh-high boots from the collection.
A huge fire naturally blazes behind Queen Bey as she struts along for dramatic effect – Beyonce’s done with wind machines now, apparently it’s all about straight up flames.
The 39-year-old is later seen among bales of hay, modelling a cow print set of leggings and matching crop top and gloves while whipping a lasso around.
While Beyonce keeps her portion of the advert sultry, Glynn provides the wholesome feel and is seen enjoying horse riding sessions alongside his granddaughter Melinda.
His guest appearance in the advert isn’t by random as the How To Get Away With Murder actor, who grew up in New York City, always had a fascination with horses.
Glynn is an accomplished horseman and rodeo champion off-screen, while he and his wife, Jo-Ann, co-founded and direct a free western-style summer camp, Camp Gid D Up, for inner-city and at-risk youth.
In 1999, Glynn won the state’s Regional Team Roping Finals and placed in the top five in the National US Team Roping Champion Finals.
Perhaps even more impressively, the Wire actor was inducted into the Western Heritage Multi-Cultural Museum’s Hall of Fame in 2011.
Beyonce debuted her first Adidas x Ivy Park collection in January 2020 after moving over to the sports brand when her partnership with Topshop ended in 2018.
Fans will be able to get their hands on the full collection when it drops on August 19. See you folks at the rodeo!
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