Gemma Collins doesn't do things by halves, and that extends to her nether regions.
After enduring yet another split from James 'Arg' Argent, The GC decided to treat herself to a £2,000 designer vagina.
Gemma, 39, opted for laser treatment in a bizarre bid to 'rebrand' herself and was chuffed when the procedure left her feeling like a 'virgin again'.
Coming clean to her TOWIE sidekick Bobby Norris during an intimate bikini wax in 2015, she gushed: "I actually pride myself, I'm mega confident, because I know I've got a designer vagina.
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"I've never told you this, but I paid £2,000 and my vagina is perfect now. It looks like something you see in a movie."
Taking a look for himself, an impressed Bobby enthused: "I've never seen anything that looks so perfect. It's like a new penny!
"That's £2,000 well spent. I would rather have a la la like that than a cheeky trip to Marbs."
Gemma is believed to have opted for non-surgical labia rejuvenation which uses energy waves energy to shrink the labia.
And by improving blood flow to the area, it also has the nifty side effect of giving your sex life a boost.
Cosmetic expert Dr. Sherif Wakil from Dr SW Clinic exclusively told OK! Online: "Special vaginal probes are placed within the vagina allowing energy waves to be passed that heat the deeper mucosal and muscle layers stimulating new collagen tissue that helps to thicken lining and tighten the circumference of the vagina leading to potentially heightened pleasure.
"Procedures see results within three to four treatments, with each treatment lasting 10 minutes."
After the treatment, Gemma was determined not to waste her sparkling new minky on just any bozo.
“Look at me smouldering! I’m glad I’ve now got my sexy designer vagina – I’ll be saving it for Mr Right now," she told Closer.
"I feel like this is the start of a new year for me. I've been through my dark days and now I’m more confident than ever.
“I want to lose three stone, get my body under control and then my perfect prince will turn up for sure."
But all her hard work was almost undone in 2016 when she attempted to do the splits on CelebrityBig Brother.
"I don't want to tear it! I've just had a new one done!" she bellowed as co-star John Patridge tried to push her legs to the floor.
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