The video for “Demons,” the third single from Imagine Dragons‘ 2012 album Night Visions, has hit one billion views on YouTube.
The video, directed by Isaac Halasima and dedicated to the late Tyler Robinson, features a clip of Robinson sharing a spirited moment with frontman Dan Reynolds at a show.
The visual finds Reynolds sporting a mullet and bathed in blue light as he sings, “I wanna hide the truth, I wanna shelter you/ But with the beast inside, there’s nowhere we can hide/ No matter what we breed, we still are made of greed/ This is my kingdom come, this is my kingdom come.”
According to YouTube, the music video for “Demons” is Imagine Dragons’ fourth visual to reach one billion views on the platform, following “Radioactive,” released in 2012, and 2017’s “Believer” and “Thunder.”
“Demons” saw worldwide success after its release a decade ago, breaking into the Top 10 on the Billboard Hot 100 and staying there for 12 weeks. The song eventually peaked at No. 6 on the Hot 100, earning the band its second top ten single on the chart after “Radioactive.” The song also hit No. 1 on the Billboard Pop Songs Charts.
“Demons,” produced by Alex da Kid, became the eighth most downloaded rock song in history and received a rare Diamond certification by the RIAA in 2021.
(Photo: Eric Ray Davidson)
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