Former Love Island star Francesca Allen and twins Jess and Eve Gale are among a slew of stars who have been named and shamed for breaking Instagram rules.
Influencers are required to disclose the items they are paid to promote on their Instagram pages with the hashtag "ad" to not mislead their fanbase and consumers.
However, the Advertising Standards Authority have revealed that Francesca, the Gale twins, as well as Belle Hassan, Jodie Marsh and Anna Vakili have been reprimanded for "ignoring repeated warnings and help and guidance on sticking to the rules".
In a new approach, the ASA is now taking out their own Instagram advertisements against these influencers to alert consumers that they are failing to follow the rules.
Their new Instagram post names the offending influencers, with the accompanying post saying they have "been sanctioned by the UK's ad regulator for not declaring ads on this platform".
They add: "Be aware that products and services recommended or featured by this influencer may have been paid for by those brands.
"Our non-compliant social media influencer page at asa.org.uk is regularly updated to inform consumers of those who break these rules."
OK! has contacted representatives for the influencers for further comment.
Former Love Island winner Amber Gill is also set to be added to the ASA's list this week for continuing to not disclose her paid advertorials.
Vicky Pattison, Tyne-Lexy Clarkson and Geordie Shore star Scott Timlin are already on the watchlist and will remain there for at least three months.
Speaking of the matter, Shahriar Coupal, Director of Advertising Policy & Practice at the ASA, added: "For the minority of influencers that repeatedly fail to disclose their paid-for posts, it's important their social media followers are told."
He added: "In a new front of enforcement activity, we're using targeted ads to highlight the breaches of six social media personalities to the very same audience they're seeking to influence.
"When we see the necessary changes to their disclosure practices, we'll call off the ads.
"But, where non-compliance persists, we'll look to more direct forms of enforcement," it was concluded.
Celebrities are regularly reminded to make it clear they have been sponsored to promote a product.
Instagram's Paid Partnership tool can also be utilised to clarify a post's advertising content.
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