Following the success of Topo Chico Hard Seltzer, Coca-Cola has now partnered with Molson Coors to introduce “Simply Spiked Lemonade.”
Just the start of the partnership, the duo plan to release a line of full-flavor alcohol beverages inspired by the chilled juice brand, Simply. Simply Spiked Lemonade will be available in a variety pack, featuring Strawberry Lemonade, Watermelon Lemonade, Blueberry Lemonade and Signature Lemonade.
“Over the past two years, we’ve seen success by shaking up existing categories with new brands that have clear, compelling points of difference, like Coca-Cola’s Topo Chico Hard Seltzer, Vizzy Hard Seltzer and ZOA Energy Drink,” said Michelle St. Jacques, Molson Coors’ Chief Marketing Officer. “Now, we have a huge opportunity to leverage the power of Simply – a brand known for real juice and big flavor – to disrupt the full-flavor alcohol segment in a way that’s never been done before.”
“The Coca-Cola Company and Molson Coors have a thriving relationship in North America. The proof is in the success of Topo Chico Hard Seltzer’s national expansion and the introduction of Topo Chico Ranch Water Hard Seltzer,” said Dan White, Chief of New Revenue Streams, Coca-Cola North America Operating Unit. “With this momentum, we are excited to expand our relationship with products inspired by another one of our most valuable brands: Simply. We believe people will be excited to try this delicious beverage when it arrives on shelves later this year.”
Simply Spiked Lemonade will be available in slim-can 12-pack variety packs and 24-ounce standalone cans later this year.
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