Danish furniture brand HAY is set to become the subject of a new book published by Phaidon, which will look at the brand’s beginnings and track its successes through to the present day. Simply named “HAY”, the book will include a foreword by John Hoke, Chief Design Officer of Nike and will see interviews with key designers and collaborators peppered throughout its chapters.
The monograph will be organised into four chapters that together present a context to the brand’s success: its origins; its collaborations; its physical spaces; and its approach to colour. It will also include an illustrated timeline of key milestones and collaborations over the years.
Of the many designer collaborations HAY has undertaken, five have been interviewed for the book and each discuss their own experience and process of creating pieces with the brand: Ronan and Erwan Bouroullec; Nipa Doshi and Jonathan Levien of Doshi Levien; Clara von Zweigbergk (the book’s designer) and Shane Schneck; Fien Muller and Hannes Van Severen; and Stine Gam and Enrico Fratesi.
HAY was founded in 2002 by husband and wife team Rolf and Mette Hay, who met while both working at fellow Danish brand Gubi – “a lot of people told us we were crazy to start a company together, but the company could never have become what it is if we hadn’t,” Rolf says. Since, the pair have gone on to work with the world’s leading designers to create products that are priced accessibly, while still being of high quality and at the forefront of cutting-edge design.
“HAY” publishes in September 2022 for £39.95 GBP (approximately $48.61 USD).
Elsewhere in design, students from the Swiss school ÉCAL have worked alongside Yamaha to create a series of experimental “Sound Machines” that better cater to today’s requirements.
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