After a year-long battle independent designer John Geiger and 
John Geiger/Nike
Geiger was open about the trials and tribulations of the lawsuit over the course of the last year, often taking to his social media platforms to fill his followers in on the case’s progression — and defiantly fire shots at Nike. He was no stranger to marketing the trial either, hiring the former general counsel for of YEEZY Apparel to lead his defense team and making NFTs that included digital copies of court documents. In February of this year, Geiger filed a countersuit of his own — stating that it was unlikely consumers would confuse the two models. He was also was granted a separate US trademark for the GF-01 in June.
Geiger’s company hasn’t been the only one to feel the legal wrath of the Swoosh this decade: Nike has also sued StockX for their “Vault” series of NFTs, gone after MSCHF for the “Satan Shoes” and taken umbrage with Drip Creationz’ customs as well, all in an effort to protect the intellectual rights of their most famous products as they continuously enhance their DTC strategy and make further moves into the metaverse.
The redesigned GF-01 will likely be revealed soon, but in the meantime be sure to catch up all of the freshest kicks coming your way by checking out the latest installment of our weekly Best Footwear Drops series.
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