NBCU shared details about its upcoming Netflix competitor, Peacock, which will become the streaming home of 'The Office'

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  • NBCUniversal’s upcoming streaming service and Netflix competitor is called Peacock, the company announced Tuesday.
  • The service, which will have ad-free and ad-supported versions, will launch in April 2020 and include popular NBC shows like “The Office” and “Parks and Recreation,” in addition to original dramas, movies, news, sports, and Spanish-language content.
  • The prices for Peacock’s various plans will be announced closer to the service’s release, the company said.
  • Visit Business Insider’s homepage for more stories.

NBCUniversal’s previously untitled streaming service and Netflix competitor now has a name: Peacock.

Peacock, which NBC named after its colorful logo, will offer over 15,000 hours of streaming content including classic NBC comedies like “The Office” and “Parks and Recreation,” the company said Tuesday.

The streaming service also announced several original dramas such as “Dr. Death” starring Alec Baldwin, Jamie Dornan, and Christian Slater, as well as a reboot of “Battlestar Galactica.”

Movies will be available on Peacock as part of an NBC partnership with several studios. DreamWorks Animation, for instance, has agreed to produce family-friendly original content for Peacock.

Peacock is set to roll out in April 2020 and will leverage July’s 2020 Summer Olympics. Pricing details for the service, which will have ad-supported and ad-free versions, were not announced.

Besides TV shows and movies, Peacock will include news, sports, late-night talk shows, and reality shows along with 3,000 hours of Spanish-language content from Telemundo.

The service could also eventually include a reboot of “The Office,” its most high-profile TV show. “It is my hope and goal that we do an ‘Office’ reboot,”NBCU direct-to-consumer and digital enterprises chairman Bonnie Hammer said.

With Peacock, NBC joins other legacy giants in thebattle against Netflix. Disney (Disney Plus) and WarnerMedia (HBO Max) will also launch streaming services after years of losing TV viewers to streamers. Disney Plus is set to launch in November, with HBO Max and Peacock following in the spring.

Here’s a look at the Peacock logo:

NBCUniversal announced Tuesday that its streaming service will be called Peacock.NBCUniversal

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