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Accompanying the latest release, the luxury brand has launched a short film and commemorative yearbook documenting the historical significance of HBCUs. The compelling A Portrait of the American Dream visual aims to demonstrate how style continues to be used as a form of self-empowerment and a tool of resistance through archival and contemporary footage of the two iconic institutions.
Aligned with the company’s commitment to tackling racial inequality, the Ralph Lauren Corporate Foundation has also pledged $2 million USD to support scholarships for students at Morehouse College, Spelman College and 10 additional HBCUs through the United Negro College Fund as well as facilitating career pathways for Black talent in fashion.
You can watch the trailer for A Portrait of the American Dream above with the full film available on select Ralph Lauren social channels. The Polo Ralph Lauren Exclusively for Morehouse and Spelman Colleges Collection launched globally on March 29, 2022 on the brand’s website, select stores and the colleges’ campus bookstores.
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