Siempre Spirits has just announced that it too has joined the Metaverse with the appointment of Bored Ape #5132 “Chido” as its global ambassador.
The highly-rated independent spirits brand produces tequilas made from a unique combination of Blue Weber agave from different terroir throughout the designated regions. “Keeping very serious about our tequila, while being able to shine bright and have a bit of fun is very true of Siempre, and we see an incredible parallel between Chido the ape and our brand,” said Alex Lacroix, Co-Founder of Siempre. “We have always wanted to put forth something or someone that exudes the same traits that Siempre embodies, and we felt that Chido the Bored Ape was a perfect fit.”
With the crowning of Chido as the unofficial mixologist for the bar in the BAYC, Siempre Spirits teased the potential for licensed releases, special merch, and pop-up bars.
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In other drink news, Baki joins KURAND for extra-strength sake.
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