Doni Nahmias – and his eponymous NAHMIAS label – has tapped pro skater Chriss Chann to star in its Spring/Summer 2022 campaign.
Wearing a plethora of the brand’s ready-to-wear collection pieces, Chann takes center stage as a male model for the brand, rocking a “Star Child” logo emblem hoodie and trucker hat, two-panel jean shorts, and slit-hem track pants.
Key items from the collection – and campaign – include a black sateen jacket with a brand embroidered logo on the front chest and an enlarged “Summer Land” rainbow graphic on the back. A symbolic “17” T-shirt, a Hawaiian bird-print shirt, a pink bucket hat and oversized denim pants are also highlighted items that Chann wears.
A native of California’s coastal ‘Summerland’ town, Nahmias has built a brand aesthetic that includes cultural influences from surf and hip-hop to skate and basketball.
The SS22 NAHMIAS collection is now in stores, with more information available on the brand’s website.
Elsewhere in fashion, emerging designer Clarence Ruth wins the Tommy Hilfiger x Harlem’s Fashion Row design competition.
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