British rapper Skepta is stepping away from music for a minute to debut his highly-anticipated streetwear label, MAINS London. After initial underwear teasers in 2018, the brand went radio silent — until now. MAINS London is scheduled to premiere at London Fashion Week Spring/Summer 2024, building excitement by revealing its first official drop with Dover Street Market.
MAINS London’s first collection previews brand staples with UK rapper Central Cee. It offers a glimpse of what’s to come, showcasing a street-ready oversized identity. The DSM-exclusive range begins with a simplistic tee featuring a Greek statue carrying the letter “M.” Contrast-stitched denim jackets boast asymmetrical pockets and upper chest perforations, while New Era caps are designed with flat leather brims and metal pins.
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In the accessories department, Skepta unveils ’70s-style oval shades with black perimeters and yellowed lenses. A rubber tape recorder and debossed leather phone case complete the collection.
Take a closer look at MAINS London’s first collection with Dover Street Market in the gallery above. It will be released in the coming days via the retailer’s website.
Elsewhere, here is what to expect at London Fashion Week SS24.
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