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Frank Ocean is the latest celebrity to get into the fashion game.
The “Blonde” singer, 33, announced on Friday the launch of his “independent American luxury brand,” called Homer.
First up from his new company? A collection of jewelry that includes diamond-encrusted bracelets, cartoonish enamel pendants in various shapes and sizes, patterned silk scarves and gold rings sculpted into the word “OK,” according to GQ.
Per the outlet, prices range from $435 for a pendant to $1.9 million for a “sphere legs high jewelry necklace.”
The notoriously mysterious jack of all trades — who has previously designed sneakers, furniture, zines and more — posted just a short series of cryptic photos to his Instagram. There’s also a blank Instagram page for the company, while homer.com offers a virtual catalogue of the designs.
“Hand on my heart this project has kept my mind moving and my imagination turning throughout it all. All of my work now is dedicated to my family. Everything,” Ocean wrote on his Instagram Story, seeming to reference the tragic death of his 18-year-old brother last year.
“My hope is to make things that last. Things that are hard to destroy, set it in stone.”
https://www.instagram.com/p/CSPu_Bvltxa/
According to a press release, the company’s name indeed “represents carving history into stone,” while the designs were inspired by “childhood obsessions” and “heritage as a fantasy.”
Ocean has reportedly been working on the brand for three years, designing the pieces in New York and hand-making them in Italy, with the diamonds grown in the brand’s own domestic laboratory.
A Homer store is expected to open in The Jewelry Exchange on NYC’s Lower East Side, which will (for now, at least) be the line’s only point of purchase.
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