Gen Z ‘discover’ the humble spud! TikTok videos of potato recipes go viral as Waitrose sees a spike in searches for indulgent tattie recipes
- Potatoes have become the latest trend to take over Instagram with Gen Z cooking up the humble spud in their droves and sharing recipes on TikTok
- Chef Poppy O’Toole, known as Poppy Cooks online, has gained 1.5m followers and 16.8m likes on TikTok in the last year, mostly down to her potato videos
- Searches on Waitrose.com for ‘jacket potato’ and ‘baked potato’ have soared by 436 per cent and 313 per cent respectively
Banana bread, school dinner cake and sourdough starters have made a welcome return to the foodie fold in the last twelve months, as people have whipped up nostalgic dishes in lockdown and taken over social media with snaps of their dishes.
And now the humble baked potato appears to be the next traditional dish to make a comeback to our kitchens and Instagram feeds, with Gen Z cooking up the staple in droves.
Pictures of very indulgent potato dishes have been shared more than four million times on Instagram, while those have watched potato recipes more than 2.2billion times on TikTok.
One restaurant showed off their lockdown recipe for diced potato with tomato sauce and poached egg
Pictures of very indulgent potato dishes have been shared more than four million times on Instagram, while those have watched potato recipes more than 2.2billion times on TikTok. Pictured a potato taco
Despite being part of the everyday diets for older generations, the spud seems to be a delicious discovery for younger people.
Searches on Waitrose.com for ‘jacket potato’ and ‘baked potato’ have soared by 436 per cent and 313 per cent respectively as home workers embrace the humble jacket as their go-to lunch.
But while some are choosing to keep the classic spud simple, topped with the likes of butter, baked beans and cheese, some social media users and chefs have been giving the baked potato gourmet makeovers to elevate their work from home lunch.
Poppy O’Toole, known as Poppy Cooks online, has gained 1.5m followers and 16.8m likes on TikTok in the last year, mostly down to her potato videos.
Even pancakes are getting the potato treatment! One Instagram user showed off their potato recipe
Another user showed off their potato hash recipe which has taken TikTok and Instagram by storm
Poppy O’Toole, known as Poppy Cooks online, has gained 1.5m followers and 16.8m likes on TikTok in the last year, mostly down to her potato videos and become known as the Queen of ‘potato TikTok’
Food blogger Amy Sheppard also showed off a recipe for indulgent fish pie jacket potatoes
LEAH’S TOP TIPS ON THE PERFECT SPUDS
- Choose your potato wisely – a floury variety, such as a King Edward or Maris Piper, is what you need for a deliciously fluffy texture.
- Scrub and prick in several places with a fork, then sprinkle coarse sea salt all over. This will help create that coveted crispy skin.
- Put the potatoes on the oven shelf, spacing them apart so they do not touch
- Cook at 220°C (gas mark 7) for 1-1 1/2 hours; the exact time will depend on the size of your spud.
- For a simple serving suggestion, scoop out the soft potato into a bowl, (put the skins back into the oven to crisp up) and mash with seasoning, then add a little crème fraiche, flaked smoked salmon and some chopped dill, and spoon back into the skins for serving.
- If you’re short on time, you can cook your jackets in the microwave, then finish in the oven to crisp up the skin.
- Do not cover baked potatoes that are being kept hot for serving, as the skins will go soft.
The chef, 26, who got her start in a Michelin star restaurant but lost her job last year due to the pandemic now had 110,000 followers on Instagram and her debut book coming out this year.
Her videos include ‘Around the world in 80 potatoes’ and how to make airy whipped potatoes.
Beyond just the basic baked spud, Poppy’s videos have formed part of a wider trend of ‘pimping’ your potato.
With more than 490,000 uses of the hashtag #bakedpotato on Instagram, people have shared a wide variety of jacket potato toppings and new creations.
Waitrose has seen an increase in views on recipes such as ‘Twice-baked potatoes with crab & gruyere’ (up 26.7 per cent) ‘Twice baked sweet potatoes stuffed with spiced chickpeas’ (up 38 per cent), ‘Baked potatoes with pickle & herb tuna mayo’ (up 33 per cent ), and ‘Kale & caramelised onion jackets’ (up 45 per cent).
Even celebrity chefs are showcasing the spud in gourmet versions of the traditional potato dish, from Nigella Lawson’s baked sweet potato with garlic and parsley sauce to world renowned chef Clare Smyth, who has included a seaweed and fish roe baked potato on her Core by Clare Smyth restaurant menu, which was recently awarded it’s third Michelin star.
Leah Hyslop, Deputy Editor of Waitrose Food Magazine told FEMAIL: ‘For many of us the baked potato is the ultimate simple comfort food, but it’s also a brilliant blank canvas for exciting and innovative flavours.
‘Whether you choose to keep it classic with baked beans and a mountain of cheese, or go gourmet with an array of toppings, the humble spud certainly remains a favourite with our shoppers.
‘With more of us working from home, and taking breaks away from our desks by spending time in our kitchens, we expect jacket potatoes to only grow in popularity as we look to create delicious dishes using simple, quality ingredients we already have at home.’
Despite being part of the everyday diets for older generations, it seems to be a delicious discovery for younger people, with searches on Waitrose.com for ‘jacket potato’ and ‘baked potato’ have soared by 436 per cent and 313 per cent respectively as home workers embrace the humble jacket as their go-to lunch. Pictured: One Instagram users chickpea jacket potato
Hasselback or accordian potaotes (right) have become popular while Poppy has shown off 80 potato recipes (left)
Pimping your potato is a growing trend that is seeing traction across social media sites; with over 490,000 uses of the hashtag #bakedpotato, as people share a wide variety of jacket potato toppings and new creations.
But while some are choosing to keep the classic spud simple, some social media users and chefs have been giving the baked potato gourmet makeovers to elevate their work from home lunch.
How to make the crispiest roast potatoes EVER: Viral recipe racks up millions of likes – and the trick is to use avocado oil and leave the skin on
Decadent crispy potatoes have become the latest foodie trend to take over social media as thousands have whipped up a Instagram-friendly twist on classic roasties.
The trend was started by US food influencer Jeremy Scheck on TikTok, who shared a video that was inspired by Emily Blunt’s take on the British staple which has racked up more than 20 million views.
Now, millions across the globe are cooking their own version of the dish, with For You pages and Instagram feeds being overwhelmed with pictures and videos of the ”immaculate’ dish which uses cajun spices and paprika, avocado oil and unpeeled potatoes.
Decadent crispy potatoes have become the latest foodie trend to take over social media as thousands have whipped up a Instagram-friendly twist on classic roasties. The trend was started by US food influencer Jeremy Scheck on TikTok , who shared a video that was inspired by Emily Blunt’s take on the British staple which has racked up more than 20 million views. He starts by boiling the potatoes
Jeremy’s original video was even spotted by Kylie Jenner, who’s known to whip up dishes she’s spotted on TikTok.
To make the dish, Jeremy preheats his oven to 230C, and then cleans and cuts his potatoes and places them in cold water.
Next, he adds salt and brings the potatoes to the boil before cooking them for 15 minutes.
He then drains the potatoes and roughs up the edges of them with a spoon, before moving them onto a sheet pan and covering in avocado oil and fresh rosemary, cajun spice, maldon salt, black pepper, cayenne pepper, paprika and garlic powder.
Speaking to Insider , Jeremy revealed the potatoes were inspired by Emily Blunt, which she revealed on Ina Garten’s TV show ‘Barefoot Contessa’ in 2018, that was so popular it crashed her website.
Since he released the recipe on Christmas eve, Instagram feeds have been flooded with delicious potato recipes. One shared their take on the dish rosating them with lemon and dill.
Dozens have added spice to the potatoes (left) while some whipped up the recipe in airfryer
Jeremy then pops them in the oven for 15 to 25 minutes and tosses them around while they’re cooking, and then turns the oven off and lets sit in the hot oven for 15 more minutes.
Speaking to Insider, Jeremy revealed the potatoes were inspired by Emily Blunt, which she revealed on Ina Garten’s TV show ‘Barefoot Contessa’ in 2018, that was so popular it crashed her website.
‘Boiling potatoes before roasting them is a pretty classic British technique that’s been around for hundreds of years,’ he said.
One Instagram user made their recipe with sour cream, hot sauce, and rice flour (pictured)
‘I combined that with the seasonings and flavors that my mum usually used in her roast potatoes, and adapted it more to my liking.’
‘Most British ‘roasties’ recipes peel the potatoes,’ he said. ‘I happen to think the crispy skin is the best part and I hate peeling potatoes, so I just leave them on.’
Since he released the recipe on Christmas eve, Instagram feeds have been flooded with delicious potato recipes.
Some have taken the twist even further and whipped up hasselback potatoes to make them extra crispy.
Instagram users has whipped up dozens of versions of the delicious and crispy roasties
One shared their take on the dish roasting them with lemon and dill, while others have whipped them up in the air fryer.
While another slathered their’s in hot sauce and added sour cream.
One UK-based foodie added rice flour to their recipe, while another shared a slimming-friendly version with smoked paprika.
Some have taken the twist even further and whipped up hasselback potatoes to make them extra crispy.
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