Fox Business Flash top headlines for August 26
Fox Business Flash top headlines are here. Check out what’s clicking on FoxBusiness.com.
Looks like Travis Scott is keeping up with McDonald's.
Continue Reading Below
According to a leaked memo, the musician might be teaming up with the popular fast-food chain for a collaboration. The document also suggests that this would only be the first of many celebrity team-ups that McDonald's has in store.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| MCD | MCDONALD’S CORP. | 214.13 | +1.48 | +0.70% |
McDonald’s U.S. Chief Marketing Officer Morgan Flatley discussed the partnership in a memo obtained by Business Insider. In the memo, he reportedly stated the reasons why McDonald’s chose to work with Scott, and what plans the company may have for the future.
CRACKER BARREL FOCUSING ON 'HOMESTYLE COMFORT' WITH FALL MENU ADDITIONS
According to the memo, Flatley reportedly said, “From his impossible-to-get Nike sneaker line, to a cereal collab with General Mills that sold out in 30 seconds, to a record-setting virtual concert series inside Fortnite, Travis Scott is the definition of big in culture.”
McDonald’s U.S. Chief Marketing Officer Morgan Flatley discussed the partnership in a memo obtained by Business Insider. (Getty Images) “Beyond this, he is a true fan of McDonald's and our craveable, iconic food," Flatley continued. "He will resonate and spark excitement with our youthful multicultural customers, and has a few surprises to delight our crew and ensure they are part of the excitement.” GET FOX BUSINESS ON THE GO BY CLICKING HERE Flatley also described Scott as “the first in a suite of big celebrities that resonate across segments and are true fans of our food and our brand.” There will reportedly be more announcements coming, with Flatley saying, “We can't wait to share the rest of the lineup… in due time.” CLICK HERE TO READ MORE ON FOX BUSINESS It’s still unclear what exactly this partnership will entail, but it’s possible that Scott could be participating in anything from a national ad campaign, to a series of Travis Scott-inspired Happy Meal toys, or other unique promotions, Chron reports. Fox Business reached out to McDonald's, but representatives did not immediately respond. Source: Read Full Article
