We compared this new £12 Primark hair curler to a £130 styling tool – with these surprising results

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Ever since Andrew Fitzsimons – who styles the hair of mega-celebs like Kim Kardashian and Kylie Jenner – launched his heated hair styling collection in Primark earlier this month, we’ve been desperate to try a few of the tools out.

The range features a hairdryer, a curling tong and a straightener – all for just £12 each in Primark stores. Which could be a huge saving for those of us who tend to prefer using more professional electricals that could cost in the region of £130-£200.

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But with sleek, long-lasting curls being a firm favourite on the Kardashian hair menu, we asked hair expert and beauty writer Akesha to put the new Andrew Fitzsimons x Primark Curling Wand to the test, to see if the results could rival those of a pricey professional tool…

Akesha says

There’s no doubt that the Kardashian-Jenner sisters continue to slay the hair game, so naturally I’d be inclined to believe their hairstylist would know what it takes to create an A+ styling tool.

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But I’m used to using a styling wand that costs £130, so I was a bit skeptical on whether or not a £12 budget styler could give similar defined and long-lasting results. In the name of beauty, and my bank balance, I decided to go into testing it with an open mind.

The features of this bargain wand are quite impressive. It takes just a speedy 60 seconds to heat up, and has a handy swivel chord which makes it easy to reach back bits of hair. It also has a ceramic coating, which is something that top of the range tools have to help smooth hair and keep frizz to a minimum.

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It’s really light to hold, as well. Which is great if (like me) you have the arm strength of a gerbil. Call me lazy but my arm genuinely does get tired when I’m styling, and heavy tools can result in lop-sided curls.

Also, a real pet peeve of mine is when you can’t adjust the heat setting on electricals. Sadly you can’t on this one, and it only heats up to 120°C. For my thick hair, I’d normally opt for a heat setting of around 180-190°C, which would ensure my curls last all day.

The outcome of my curls?

They were nicely defined and though you can see in the video that they look a little different from the shape of the curls created by my usual pricy tool, they're still incredibly impressive.

But like the proof is in the pudding, the proof of curls is in the wear, and they did drop after a few hours – that’s much more quickly than they would if I had used my professional tool.

Overall this is a hit for me though, and with the money you’d be saving you can stock up on strong-hold hairspray to help your style last all day.

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