Big name brands including Ann Summers and Pour Moi have recently announced that they are teaming up with numerous celebrities including former Love Island stars Maura Higgins and Liberty Poole to launch sizzling lingerie collections.
From leather one-piece outfits with sheer panels to sizzling lingerie sets and thigh high suspenders, the stars have posed for a series of mesmerising snaps as part of the collaboration launches.
Daily Star has taken a look at some of the stars who have signed up for some of the sexy lingerie deals – from A-list models, to reality TV stars and former Love Island bombshells.
Rosie Huntington-Whiteley
Model Rosie Huntington-Whiteley has previously joined forces with retail giant Marks and Spencer for a stunning lingerie range in 2019, which featured Rosie looking glamorous as she posed in a sheer lace two piece set, along with other clothing items.
The actress and model also recently announced that she will once again be collaborating with the brand on a new collection that launched in December.
Rosie looked stunning in a gorgeous deep green bra set, which is one of the many pieces in the star's new lingerie and nightwear collection, which Marks and Spencer says will 'add luxury to your underwear drawer'.
The star, who is married to actor Jason Statham, announced the launch of the collection on her Instagram page, saying: "'A delicate mix of lace, silk and satin. Perfect for the festive season. New Rosie @marksandspencer available now."
Maura Higgins
Love Island's Maura Higgins has got pulses racing with the launch of her collaboration with Ann Summers, featuring the star wearing a sexy Santa outfit, top hat and thigh high lace suspenders.
It includes a black leather bodysuit, with sheer panels, which Maura modelled as part of the Ann Summers Christmas event in London on December 8 2021.
Ann Summers also announced that Maura will be modelling 'in a different lingerie set every day for the first 12 days of December', as part of the '12 days of Maura' campaign.
Speaking about working with the iconic brand, Maura said: "I always love working with Ann Summers – just when you think they can't top a previous campaign they bring it out the bag, time and time again.
"My edit includes my absolute favourite pieces for Christmas, and I felt incredible wearing them.
"To work for a brand that truly is as inclusive as Ann Summers are is such a honour and I am so excited for you to see it."
Georgia Steele
Another reality TV star to launch a sexy range of lingerie for the festive season is former Love Island contestant Georgia Steele.
She has sent fans wild posing for a number of photos in lingerie and bikini sets on her social media, including one snap showing off her toned abs in a green two piece set.
Georgia also posed in a gorgeous multi-coloured bra with floral detail and red satin trimming, ahead of the launch of the new collection with the brand Nikki Intimates.
Announcing the collaboration on Instagram, the star said: "I'm am sooooo excited to let you all know my brand new Christmas collection with @nikkiintimates…
"My collection features 18 gorgeous new Christmas intimate lingerie sets, suspender sets and bodysuits in stunning luxurious colours and fabrics! I hope you all love it as much as I do."
Vicky Pattison
Blonde bombshelle Vicky Pattison launched a lingerie range with Pour Moi, with the star looking stunning as she posed in a deep blue lace bra set.
She also dazzled in another set of snaps, which saw Vicky posing in a sizzling black lace lingerie set, with her long blonde hair flowing to her shoulders.
Vicky shared her excitement at the launch of the collaboration, which includes pyjamas, nightwear, lingerie and other clothing items such as gym wear and dresses, saying: "I am so excited to be working with one of my favourite brands, Pour Moi.
"I’ve been a huge fan of the brand for years and love how they celebrate women, making them feel sexy and glam without compromising on fit.
"My collection is full of fun and flirty pieces, whether that’s a sexy lingerie set or a head turning dress for the party season, body confidence is guaranteed."
Liberty Poole
Liberty Poole has collaborated with a number of brands since leaving the Love Island Villa, including her gorgeous lingerie range with Boux Avenue, which launched on October 15 2021.
Posing in smoky eye make-up and a smouldering red and cream lace lingerie set with thigh high suspenders, the star looked stunning as she launched The Liberty Loves Collection.
Talking about the collaboration on her Instagram page, she said: "'I'm SO excited to announce that I am launching my very own lingerie collection with @bouxavenue #ad.
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"Lingerie is so empowering, it can make you feel incredible and I want all of YOU to feel that too!
"Boux Avenue has always been my number 1 for making me feel gorgeous ALWAYS so it is a dream come true to work with them exclusively on my very own lingerie collection!"
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