Kylie Jenner has left her fans 'disgusted' and 'disturbed' after posting a photo on Instagram that one fan says is making violence look 'sexy'.
Last week Kylie stunned fans when she announced the launch of her new Kylie Cosmetics collection, which is in collaboration with Nightmare on Elm Street.
Posing in a series of snaps, and a very graphic video, Kylie could be seen covered in blood from head-to-toe.
Fans of the Keeping Up With The Kardashian's star turned beauty mogul were left disgusted as she posed for the snaps, with blood covering her naked body.
Taking to Instagram to promote the launch, she posted some more photographs today (Tuesday, October 12), where she could be seen sitting in a puddle of bright red fake blood.
She captioned the carousel of photos, that included one full shot and one close-up: "MY KYLIE X NIGHTMARE ON ELM STREET COLLECTION LAUNCHES TOMORROW! 3pm pst KylieCosmetics.com."
Her sister Khloe commented: "All hail the queen!!!! My beautiful baby!!!!!!!!"
But other fans didn't have the same energy for the promotional shoot.
One concerned fan penned: "This is kind disturbing especially since you're pregnant. But that's just my opinion."
Another said: "Low key disturbing…"
While a third penned: "This needs a warning."
"Honestly I find this really disturbing since she’s pregnant," said another concerned fan.
And another said: "This is in such poor taste. Ugh."
While a sixth person said: "This is not cool. Some people are actually hurt by knives and violence. Why are you making this sexy? Not okay."
In the photographs, Kylie gazed into the camera with a sultry look on her face, as she could be seen covered in blood.
Blood drenched her long brunette locks, while she sat with blood smeared over almost every inch of her naked body.
Kylie is currently pregnant with her second child with rapper Travis Scott, after welcoming daughter Stormi in 2018.
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