Love Island runner-up Gemma Owen is allegedly in talks to land a six-figure fashion deal.
The 19-year-old dressage rider, who made it to the show final with Luca Bish, is reportedly set to be the face of clothing brand Boohoo, following her ITV stint.
If the massive Boohoo deal goes ahead, Gemma will be the first contestant from this year's series to make big from the show's publicity.
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A source told The Sun: "She had lots of brands keen to sign her."
Before stepping foot in the villa, Gemma had already launched her OG Beachwear swimwear range, which she donned while starring in the ITV show.
Following her stint, fashion labels are looking to partner with the star, with talks of her even creating more designs for big online stores.
A source said: "Win or lose, Gemma will make a fortune from Love Island through her fashion label. Since going on the programme, orders have skyrocketed.
"And there's also been increasing interest from high street chains and online retailers who would like to discuss working with Gemma. She could make hundreds of thousands."
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It comes after Gemma's Love Island partner Luca confirmed that he wouldn't make things official with his beau until he receives "written consent" from her mum Louise following their whirlwind romance.
The former fishmonger took part in an Instagram live with pal Jacques on Sunday evening ahead of the Love Island reunion.
Luca hinted that he wanted to make Gemma his girlfriend, but she made it clear that it wouldn't happen until he had got her family's approval.
However, Luca confirmed that it's only a matter of time before he makes things official with Gemma.
"Yeah mate, it's coming. I'm just waiting on written consent from her mum aren't I?" he said to Jacques.
"Louise is lovely. Me and Gemma are good, I'm seeing her tonight – we're getting some food."
The couple have been spending some time apart to visit their families.
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