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It’s a tradition that’s almost as old as the monarchy itself. When the King or Queen is in residence at Buckingham Palace, the distinctive Royal Standard flag will fly at full mast.
But, this time it's not for royalty but for the Queen of Pop Madonna. To mark the inaugural night of Madonna's worldwide, sold-out 'The Celebration Tour' at The O2 on Saturday night (14 October), the venue has crafted a unique, oversized Madonna-themed Royal Standard flag.
This flag will be hoisted from the venue's globally renowned roof to indicate her presence. Following Saturday (October 14), it will soar above the Greenwich skies for Madonna's subsequent five headline show dates for 'The Celebration Tour', which features four decades of greatest hits, at The O2 throughout October and December.
Steve Sayer, Vice President and General Manager at The O2, said: "The arrival of Madonna and 'The Celebration Tour' in London is arguably the biggest UK event in pop music this year.
"Madonna has been at the forefront of the genre and part of pop culture for four decades, and we're very proud that this hotly anticipated tour kicks off right here at The O2. This Royal Standard flag feels like a fitting tribute to pop royalty, and the perfect way to kick off six incredible shows.
"Thanks to LiveNation and of course the Queen of Pop herself for making this happen we know it will create a really exciting moment for the thousands of fans visiting the venue for this incredible show."
The flag, resplendent in red and gold, features an iconic image of Madonna from her 'True Blue' album cover, released in 1986 and widely recognised as the album that propelled her to superstardom.
The flag was crafted by Flying Colours Flagmakers, the Royal Warrant Holders for flag manufacturing. Based in Knaresborough in North Yorkshire, this family-run business boasts over 250 years of sewing experience and has held its Royal Warrant since the turn of the century.
Chris Taylor, Head of Marketing at Flying Colours, expressed his excitement about the project, stating: "It is such an incredible honour to have been involved in the making of this unique Royal Standard flag for Madonna.
"She is true pop royalty. We've been manufacturing flags for the Royal Family for over 20 years, but we've never made a flag quite like this. To have it fly above The O2 every time she takes to the stage for 'The Celebration Tour' shows will be really something".
Over 90,000 fans are expected to witness the Madonna-themed flag flying at full mast during 'The Celebration Tour' shows at The O2 on Saturday 14, Sunday 15, Tuesday 17, and Wednesday 18 October, as well as Tuesday 5 and Wednesday 6 December. A second version of the flag will be displayed on the arena Level 1 concourse at all shows for fans to take their own pictures in front of.
For more details on Madonna's headline shows for 'The Celebration Tour' at The O2, click here.
* This article was crafted with the help of an AI tool, which speeds up Daily Star's editorial research. An editor reviewed this content before it was published. You can report any errors to [email protected]
- Queen
- Royal Family
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