Celebrity Juice fans were left red faced tonight as James Blunt and Mark Wright completed a challenge in which they did a "roly poly" between the legs of a stark naked man.
The man was a super fan of You're Beautiful singer James, and appeared on tonight's episode of the rude ITV panel game show.
James had to roly poly through his fan Robbie's legs and ring the bell attached to his manhood.
Presenter Keith Lemon presented the challenge as an assault course to former Army Captain James.
"All you have to do is some roly-polies along here, then through one of your biggest fan's legs and ring the bell", he said.
The audience screamed as Robbie entered the stage completely nude but for a pink rucksack and bell.
Keith informed James: "He's your biggest fan, he's always talking about you so this is a dream come true."
James took on the challenge readily but it turned to chaos when he accidentally tripped Robbie up so they ended up crumpling in a heap together.
Former TOWIE star Mark then decided to have a turn on behalf of Spice Girl Mel B's team.
"Stay low stay really low!" warned Mel as Mark tumbled dangerously close to Robbie's member.
Mark eyed the area carefully and tapped the bell, before continuing to roly poly through Robbie's legs and cheering when he reached the other side.
Twitter users reacted with mirth at the eye-popping segment, commenting on how unimpressed Mel B looked.
She replaced Paddy McGuinness as team captain for this series.
"Mel B looks so disgusted. How did she not realise what she was in for when she signed on to be a captain. Gonna be a long f***** season", said one.
"Nah james blunt just sent the naked man flying", said another.
"Made the mistake of watching #CELEBJUICE with my mum. Mortified when the naked man came out" said another cringing viewer.
"Mark just kicked him in the balls", remarked another.
The raucous show also saw James drink a "dirty pint" made of fish sauce, cottage cheese and pickled egg juice.
Team captain Holly Willoughby encouraged Mel to sniff the disgusting drink, and when she did so she instantly retched.
"Why would you do that to me Holly?!" she asked the giggling presenter.
James then managed to down the entire drink, leaving his team mates covering their eyes with disbelief.
Meanwhile Holly successfully made herself cry to James' heartbreak tune Goodbye My Lover.
Keith embarrassed Mel on the show when he grilled her on her romance with Peter Andre.
Keith started by asking the panel about childhood sweethearts, asking Mel whether she had one.
She looked shocked and simply replied: "Yep".
Mel played coy, giving one word answers and saying "well uhhh" before laying her head on the desk in exasperation.
Keith refuses to give up, and asks Mel to look into the camera and give Peter a message.
Scary Spice said: "Not doing it, that's going to be the f*****g trailer…"
However, she then gives in to Keith and records her message for Peter, saying: "You're very lovely."
Mel then turns back to Keith and yells: "Why are you doing this?"
*Celebrity Juice airs on Thursdays at 10pm on ITV2
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