HOLLY Willoughby fans have shared their love for her brighter blonde hair and middle parting in a new Instagram look.
The This Morning presenter posed for a snap in a long leopardprint dress as she showed off her noticeably lighter locks, styled to frame her face.
Holly, 40, smiled sweetly for the camera as she prepared to go live on air on the ITV show – donning the animal-print number for the occassion.
She paired her look with black heels and kept accessories to a minimum with just her wedding ring – drawing attention to her hair do.
Holly allowed her locks to fall around her face, which had been delicately touched up with make-up – including a red lip and darkened lashes.
Fans went wild for her new look, and immediately headed to the comments section to tell the presenter how much they "loved the new look".
One woman kicked off: "This is so gorgeous. Loving your new look," as a second chimed in: "Middle hair parting I noticed today?"
A third gushed: "Looking lovely and your hair is so shiny," as a fourth concluded: "Love the hair, Holly!"
It comes days after Holly revealed the awkward moment her knickers had to be "cut off" her in a mortifying accident.
She spoke of her embarrassing blunder during a This Morning phone-in about being haunted by PE lessons.
After Vanessa Feltz lamented her own "frilly knickers" in sports class, Holly said: "Well, talking of gym knickers, I was on a trampoline and I went to slide off the edge of the trampoline in gym class.
"I got my knickers caught in the springs and was suspended in front of the whole class. They had to cut my knickers off. That was a low point."
Her co-star Phillip Schofield cheekily added: ""This was three weeks ago," as Holly blushed: ""It definitely wasn't."
It's been a big week for Holly, who has launched a new lifestyle brand Wylde Moon.
On its website site, which has similarities to Gwyneth Paltrow's Goop, she explains how she rediscovered herself while filming I'm A Celebrity in Australia without her family.
She said: "Australia is the land of alternative therapies, and the town that I was in truly had all kinds of things for all kinds of people.
"Through this wonderful kinesiologist called Josie, I really started to unlock pieces of myself and when I came back to England, I knew that I didn’t want to stop everything I’d learnt.
"Now I have things in my own hypothetical toolkit, like meditation and sound baths, that really work for me."
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