KRIS Jenner is in “crisis mode” as Kylie “may lose millions” from beauty lines.
The 24-year-old is in jeopardy of losing her business partnerships after Travis Scott’s Astroworld tragedy, a source exclusively told The Sun.
Last Friday, eight people died and hundreds were injured during Travis’ set at the Astroworld Festival.
It's now believed the rapper’s baby mama's beauty brands will be negatively impacted.
A source close to the Kardashian family told The Sun: "Kylie feels the weight of this and more than anything wants to do right by the victims.
“I know people do not think she cares but she really does.
“At the same time, she's a businesswoman responsible for the livelihood of a lot of people.
“She feels like she's in a lose-lose situation because she wants to take time to respect the victims from Astroworld but at the same time, she employs a lot of people.”
LOSING MILLIONS
The insider continued: “The longer her companies go without being active on social media or promotion, the more sales go down and the less they make from marketing.
“We're talking potentially millions of dollars in losses."
The source claimed Kylie is cautious about how to move forward with her brand, stating: “She feels a responsibility as a brand founder but she also knows the second they do post something business related, people will be upset she's 'moved on' and doing self-promotion after this tragedy.
“So she does feel that lose-lose in a sense.
“She's working closely with her mom, as both her manager but she's also leaning on for emotional support.
“Kris is in crisis mode and still figuring out how to handle this best."
However, Kylie's rep shut down the claims made by the source when contacted by The Sun.
The rep said: "Your information is incorrect."
KYLIE'S SILENCE
Fans have noticed Kylie's silence on social media, while the Keeping Up With the Kardashians alum is likely taking a pay cut for not posting.
The pregnant reality star reportedly makes over $1 million per Instagram post on her personal page and typically posts everyday, if not more frequently.
Kylie's Instagram posts range from personal photos and videos of her everyday life, as well as snaps to promote her numerous brands.
Both Kylie herself, along with her brands Kylie Cosmetics, Kylie Skin, Kylie Baby and Kylie Swim, have all not posted anything since the horrific concert took place.
Her brands typically post multiple times every single day, presumably driving direct sales.
Additionally, all of the brand accounts have shut their comments off.
TRAGEDY STRIKES
At least eight people died and hundreds more were left hurt after a stampede during opening night of Travis' Astroworld Festival.
The crowd reportedly surged toward the stage while Travis performed at the third annual Astroworld festival at NRG Park in Houston on Friday.
Officials in Texas claim the crowd started to "compress towards the front of the stage" around 9.15pm, causing panic to ensue.
TRAVIS REACTS
Travis responded to the incident with a statement, saying he was "devastated."
He went on: "My prayers go out to the families and all those impacted by what happened at Astroworld Festival…"
Meanwhile, Kylie also released a statement that said: "Travis and I are broken and devastated.
"My thoughts and prayers are with all who lost their lives, were injured or affected in anyway by yesterday's events.
"I want to make it clear we weren't aware of any fatalities until the news came out after the show and in no world would have continued filming or performing."
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