TIM Campbell will become Lord Alan Sugar’s new aide in the upcoming series of The Apprentice – despite him being a business flop. 

The businessman, who won the first ever series in 2005, will help Lord Sugar to put 16 hopefuls vying for £250,000 for a new business through their paces alongside Karen Brady.

Campbell will replace Claude Littner while he recovers from injuries sustained in a cycling accident that led to him almost having a leg amputated.

He is being promoted as a marketing expert, however, recent checks reveal that his company was dissolved in June – with just £5 in the bank.

Speaking exclusively to The Times, the former London Transport manager revealed: “I’ve had experiences of things not going the way that you plan.

“Anyone who puts a business plan together and say it manifests itself in exactly that way, they’re either very fortunate or they’re not telling you the 100 per cent truth."

The 44-year-old added that he is “really proud” of what his organisations have achieved and affirmed that business “is about discipline and resilience”.

Campbell was the co-managing director of a firm called Marketing Runners Limited which was dissolved via compulsory strike-off on 29 June 2021.

The reasons behind the move have not been explained, but it can be due to directors failing to file paperwork.

The last set of accounts for the firm covered the year to 31 December 2019 had no tangible assets and held just a fiver in the kitty.

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Speaking of his return to The Apprentice, Campbell said: “It’s a great honour to have come the full circle.

"Having been on the other side of the table I definitely understand what the candidates are all going through.”

The Apprentice returns on Thursday at 9pm on BBC One.

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