Country singer Kane Brown has launched his own cereal brand, called Kane Krunch.
“Does anyone else love cereal as much as I do?! Kane Krunch available now,” Brown wrote in the caption of Instagram picture that shows him holding a box of the cereal close to his body.
The cereal is described as a cocoa rice and has been made in partnership with PLB Sports & Entertainment, the company behind Doug Flutie‘s Flutie Flakes, Patrick Mahomes‘ Magic Crunch and Barstool Sports’ Pardon My Flakes.
“Getting to work with the team to create my own cereal is one of the coolest things I’ve ever gotten to do,” Brown admits. “You can ask my family, but we truly are a big cereal household, and I’m excited for my fans to be able to try it and get to share breakfast with me, too.”
Fans can buy a box of Kane Krunch at Wegmans Food Markets or shipped to their homes from Brown’s website.
A portion of the proceeds from the sale of cereal will benefit Brown’s charitable activities, including supporting the United States armed forces, youth and affordable housing initiatives.
“Kane Brown has been a star on the stage for years but now will be a star at the breakfast table,” said PLBSE President and CEO Ty Ballou. “Working with Kane and his team on this project to bring the Kane Brown brand to retail has been great, and we continue to be able to support our partners’ philanthropic initiatives as well – so it truly is a win-win-win.”
(Photo: Matthew Berinato)
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