Queen has launched a campaign that offers fans the chance to become a part of creating three new Queen music videos on YouTube.
The “You Are The Champions” campaign gives fans the opportunity to appear in the videos by playing, singing, dancing or doing designing work.
The campaign, in partnership with YouTube Music, Universal Music Group and Hollywood Records, was launched to celebrate Queen’s iconic music video for Bohemian Rhapsody becoming the first pre-1990s video to reach one billion views on YouTube.
As part of the campaign, musicians, singers, and instrumentalists can take on “Bohemian Rhapsody.” Visual artists will get the chance to design any word or phrase from the lyrics of “A Kind of Magic.”
And, finally, dancers will be able to give their own interpretations for “Don’t Stop Me Now,” with a special instructional video created by Polly Bennett.
Fans can visit YouAreTheChampions.com to find out more and add their submissions through August 18. The final videos will be available on Queen’s official YouTube channel this autumn.
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