In today’s sneaker game, sportswear brands are constantly trying to align themselves with influential partners to help treat their fans with the best collaborative products and tell the most compelling stories. In 2021, 
UFC Unveils Colby Covington and Jorge Masvidal Grudge Match Trailer
Kid Cudi and 50 Cent Are Teaming up for a New TV Series
This new BBC drama from the creator of Peaky Blinders sounds so good