Malaysian concept store and streetwear imprint CROSSOVER has teamed up with artist and Vans Asia Custom Culture winner Kide Baharudin for a unique capsule collection titled “My Memoir.”
Celebrating the country’s Hari Raya religious holiday marking the end of Ramadan, the capsule is comprised of eight colorful pieces including T-shirts, ‘50s-inspired button-up shirts, hoodies, a work jacket and a selection of accessories. The collaboration’s designs merge Baharudin’s vibrant aesthetic inspired by his cultural heritage with CROSSOVER’s creative director, Jem’s childhood memories of the holidays — from his grandmother’s homemade cookies to a traditional kampung village.
Check out the campaign visuals for “My Memoir” starring Kide Baharudin above. The capsule collection is available to purchase now on the CROSSOVER website.
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