Building on its 70 percent sustainable prototype tire unveiled last year, at CES 2023 this year, Goodyear returned with an improved design. The new creation is constructed with 90 percent sustainable materials and has already passed Department of Transportation testing, meaning they can already be used on the road.
The environmentally friendly mix features organic and inorganic sources like soybean oil, rice husk silica, post-consumer polyester, and bio-renewable pine tar resins. Coming together, the tires offer lower rolling resistance than traditional tires on the market now for both better gas mileage and longer electric vehicle ranges.
“Last January, we announced a 70% sustainable-material tire, and while we celebrated this accomplishment, we knew it set the foundation for us to continue to push forward,” said Chris Helsel, Senior Vice President, Global Operations and Chief Technology Officer. “Over the past year, we researched new technologies, identified opportunities for further collaboration and utilized our team’s ingenuity and tenacity to achieve this tremendous accomplishment, increasing the sustainable-material content used in a tire by 20 percentage points.”
Goodyear is now coordinating with its supply chain partners to ensure that they can secure materials to produce at a commercial scale and work towards a 100 percent sustainable tire by 2030.
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