Bound by a mutual legacy in heritage craftsmanship, Irish Whiskey brand Jameson has announced its latest partnership with Dickies for a limited-edition capsule collection and experience titled “Crafted Together.”
Tapping into Dickies’ workwear expertise, the collection includes dual-branded variations of the brand’s iconic pieces such as an Eisenhower jacket, overalls, beanies, and caps as well as seeing the label create a unique spin on Jameson’s signature whiskey bottle. The collaboration is honored with a bespoke graphic that pays homage to the original Jameson barrel men of the 1700s which is featured on the T-shirts and hoodies, and references the whiskey brand’s color palette of red and green.
Shot by Dublin-born, Brooklyn-based photographer Rich Gilligan, the “Crafted Together” campaign merges the two brands’ worlds. Featuring Jameson cooper Killian O’Mahony, barber Hayden Cassidy, contemporary artists Gabriela Joyce and Guilherme Atanásio as well as pro skaters Tom Knox and Jake Hayes, the visuals are an ode to the new era of the modern industrial aesthetic.
To celebrate the collaboration’s launch, pop-ups were held in New York and London last week that saw visitors immerse themselves in the storytelling of the collection.
To shop the Jameson x Dickies “Crafted Together” capsule be sure to visit the brand’s website.
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