As footwear culture has evolved over the decades, G.H. Bass Originals, the maker of the iconic Weejun Penny Loafer, has evolved with it. The brand’s signature footwear style turns 85 this year, having been a mainstay in fashion by transcending its more formal roots to become a recognizable silhouette in streetwear, both in its classic form and through collaborations with the likes of Maharishi and Fred Perry. Continuing to celebrate this milestone, the brand has tapped artists Jason Naylor and David Flores to conceptualize its Fall/Winter 2021 campaign.
Highlighting the label’s place amongst pop culture and its contributions to the prep-centric corner of streetwear, the new campaign shows off a selection of G.H. Bass Original’s FW21 styles, accompanied by visuals from Naylor and Flores. The featured assortment ranges from classic pieces, like the OG Whitney Loafer, Shearling Slide and Shearling Super Lug, to new releases. Amongst the introductions is the Penny Charm and the Larson Super Lug Star, a new collaboration with photographer and director Joshua Kissi, exclusive to Nordstrom. Each of these silhouettes is enhanced by the work of Naylor and Flores, who used their distinct aesthetics and points of view to bring the spirit of the shoes and the footwear brand to life for this campaign.
Holistically, the FW21 campaign from G.H. Bass Originals is an emblem of its spot within the modern day fashion space, proudly taking its place amongst brands like NOAH and Aimé Leon Dore who have helped to usher in a new era of prep. The footwear brand continues to endure and influence thanks to an unwavering commitment to the Weejun’s 85 years of heritage.
Check out the new FW21 campaign from G.H. Bass Originals in the images above and head to the brand’s website to shop the collection, which is available now.
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