In LOEWE’s latest perfume campaign, the Botanical Rainbow collection, the Spanish fashion house expresses its prismatic identity in a multi-sensorial experience of color, touch, and smell with seven categories of fragrances.
The kaleidoscopic fragrance families comprising AGUA, AIRE, AURA, ESENCIA, SOLO, SOLO Ella, and 7 & POUR HOMME began launching in March 2021. In a fusion of nature and human invention, the new range sees rainbow-colored fragrances with unique scents encapsulated in a distinctive block-shaped flask reminiscent of Anderson’s debut fragrance LOEWE 001.
The newest addition, SOLO, is inspired by sunsets which reflect a “state of grace and equilibrium” and “balance of oppositional accords.” The LOEWE SOLO mingles feminine and floral notes of green apple, neroli, white woods, and green tea and comes in yellow, orange, and burnt umber shades encased in a slender translucent glass block.
Check out LOEWE’s wide assortment of nature-infused fragrances on the official website.
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