Official Look at the Jordan Luka 1 "Dog Dad"

Luka Dončić‘s Jordan Luka 1 has surfaced in a playful new “Dog Dad” colorway highlighting the NBA star’s three beloved dogs Gia, Hugo, and Viki.

The upcoming pairs are found in white mesh uppers equipped with TPU and Flightwire cable overlays. Mismatched “non desistas non exieris,” meaning “never give up, never surrender,” and “Jordan Brand Basketball” branding decorates the medial sides while midsole molds and heel pull tabs appear in light pink. The sculpted soles consist of full-length Formula23 foam and an IsoPlate system is viewable from the icy translucent bottoms. Rounding out the look are insoles featuring labeled paw prints of Dončić’s three dogs.

Take a closer look at the Jordan Luka 1 “Dog Dad” above and stay tuned for release details.

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A post shared by Luka Doncic (@lukadoncic)

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A post shared by Hugo & Gia & Viki (@hugo__gia__viki)

Elsewhere in footwear, LORENZ.OG and Salomon collide for the ACS+ OG “Dusk.”
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