Private Label Dubai Ltd has just released four new customized Rolex Datejust watches through Dover Street Market London, and they’re not for the shrinking violet horologists among us.
Taking the regular Datejust, which was the first self-winding waterproof chronometer wristwatch to display the date in the window at 3 o’clock, Private Label Dubai Ltd gives the watch an almost unrecognizable makeover by using plenty of exotic and fine materials.
For example, the £25,500 GBP (approx. $31,275 USD) Rolex Datejust in Pink metallic PVD and Diamond Bezel comes with a pink rubber strap, Arabic markers, and a chrome finish to the watch’s body itself — enhanced by the aforementioned PVD touch. Elsewhere, the equally-priced Graphite Grey with Cosmo Dial Datejust combines DLC steel with Capricorn readings and diamond details, sitting on an oyster-style bracelet with a 41mm piece.
Rounding out the drop is the £19,550 GBP (approx. $24,000 USD) steel, oyster bracelet, 36mm Datejust that’s been iced out with white diamonds on the face and around the bezel, adding colored markers for a final flourish of bling, and the £16,150 GBP (approx. $19,800 USD) 36mm Datejust that comes with a Jubilee bracelet, Arabic marker green dial and a steel body.
All four of Private Label Dubai Ltd’s customized Rolexs can be seen above and bought from DSML’s website now.
For more colorful timepieces, check out the all-purple Hublot Big Bang Unico Chronograph.
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