The thought of shipping a valuable sneaker off to a resale platform only to have it get lost is a though bone-chilling enough to keep any sneakerhead up at night. Of course, it’s an incredibly rare occurrence — but it recently happen to UK-based Twitter user san_nimat, and on one of the rarest shoes imaginable: Kanye West and Plex Arcade Will Let You Stream Classic Atari Games on Your Phone, Web Browser and Apple TV

Netflix explains how it approaches marketing partnerships with brands like Coca-Cola and Nike, and the type of deals it's interested in

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