In 2003, Vans introduced Vault by Vans as a sub-label that would be dedicated to honing in on archival designs as well as special collaborative projects with revered streetwear labels, designers and retailers that were engineered with premium materials. And after 20 years, the California-based skateboarding imprint has decided to rebrand the division to OTW by Vans, which will officially launch in early 2024.
Vans defines this new pinnacle direction and expression as a ” platform for pushing boundaries and challenging conventions, OTW by Vans channels its skateboarding origins to drive a distinct and unique point of view.” When it debuts early next year, it will launch with its own distinctive e-commerce experience and availability via a curated selection of global wholesale partners. Apparel and footwear collections will be distributed through two distinct lines including OTW, which will be a designated space for product exploration with collaborators to push the edges of design expression, and Premium Standard, an elevated premium collection of classics from its assortment of iconic models. Furthermore, OTW by Vans will open up its initiatives to new collaborators, leading with S.R. STUDIO LA. CA. by Sterling Ruby.
“We are rooting the next chapter of Vans in the attitude and mindset of the brand’s true self, defined and shaped by the community of original disruptors. Skateboarding embraced us many years ago from the fringe to drive culture forward,” says Ian Ginoza, Vice President, Creative Direction for Pinnacle. “Every step forward will be embedded in that original spirit of defiance and exploration as the pioneers and trailblazers of skateboarding did many years ago and that skateboarders continue to do today. OTW by Vans is a reorientation back to who we truly are…back to ‘Off The Wall’.”
For other news, Palace and Vans have reconnected for new Palace Vans Low capsule.
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