APPLE fans shunned the usual queues for the launch of the latest and most pricey iPhone yesterday.
Just 20 gadget addicts lined up at the firm’s flagship London branch when it opened at 8am.
Since iPhones hit shops in 2007, fans have camped outside stores desperate to be first to get their hands on the latest tech.
But other branches in Cambridge and Bristol were also quiet yesterday.
By 9am, things had picked up in London’s Regent Street as people waited to get the iPhone 13 and iPhone 13 Pro Max. The top model costs £1,549, while the “mini” is £679.
Fancy camera improvements and longer battery life proved the biggest hits with buyers looking to upgrade.
IT worker Keiran Murphy, 44, from Welwyn Garden City, Herts, told The Sun: “I have to get a new iPhone every time one launches.”
Retired finance director Ron Knight, 77, of North London said: “I love new tech and always want the best gadgets. I am really excited about the camera.”
🔵 Read our iPhone 1`3 launch live blog for the latest
Apple global marketing vice president Greg Joswiak said: “The phones have beautiful designs, industry-leading performance and advanced camera systems.”
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