Avant-Garde Car Designer Chris Bangle Builds Production Company; Debut Toon Arky Arch Adventures Heading To Mipcom

EXCLUSIVE: Avant-garde car designer Chris Bangle is turning his talents to animated TV.

The former BMW Chief of Design, whose consultancy Chris Bangle Associates (CBA) is based in Italy, has launched Inanimatti Inc, a production business that will debut its first project at Mipcom.

Bangle led design for BMW for 17 years and was known for reimagining the designs of Minis, Rolls Royces, Fiats and other brands. Notably he was considered to add personality and character into the inanimate objects. As such, the 13x20mins Arky Arch Adventures targets kids aged 6-12 and is centered in a world, known as the Inanimatti, where everyday objects come alive.

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Former Marvel Animation, Saban Entertainment and Fox Family Productions boss Eric S. Rollman is leading the project, which is in development and will launch in Cannes in October. The industry veteran launched his company, Rollman Entertainment, in 2010.

Arky Arch Adventures will follow the story of a young Roman arch, Arky, who embarks on a high-stakes journey across the planet Tredi and uncover his true purpose while saving the world from devastation. Arky is teased by classmates as strange because he is made of one block without real keystone, but inside he is thoughtful, courageous and resourceful and his passion leads to friends of all shapes and sizes following him on his quest.

“Our primary objective with the Inanimatti is to create a universe of imagination based, of all things, on how car designers see the world as full of buildings and things that are alive,” said Bangle. “We hope to encourage kids to see the world around them in a new and imaginative way, fostering a deeper appreciation for design and creativity, as well as teaching them the importance of accepting diversity and change in others as well as within themselves.”

Arky Arch Adventures captured my attention from the first image. It optimizes the medium of animation through a pioneering series filled with captivating characters, compelling storylines, and entertaining adventures,” added Rollman. “Equally compelling is that it also delivers meaningful themes in a way that kids everywhere will understand and relate to. Chris and his team of co-creators have created a concept that is truly a first in long-form animation, and we look forward to attending MIPJunior to introduce Arky Arch to the world.” 

Bangle’s company CBA launched in 2009. As Managing Director, he leads a team of marketers, engineers, production technicians and designers, who create designs for clients spanning luxury goods, home electronics, superyachts and automotive design.

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