Perrie Edwards is set to unveil the details of her new project this October – and her latest venture is expected to involve an exciting career change.
The Little Mix star is reportedly preparing to launch a new brand, with reports suggesting she will be looking to join stars such as Holly Willoughby and Gwyneth Paltrow by entering the 'lifestyle' market.
The 28 year old has been working on her new venture for over two years, and a trademark application has been filed which covers a whole variety of items, it has been revealed.
Perrie will be looking to put her music career to one side as she looks to take on her first solo challenge, as well as caring for her new baby Axel, who she welcomed in August with partner Alex Oxlade-Chamberlain.
Perrie has successfully kept any details about her new brand under wraps so far, much to fans frustration.
However, a few cryptic clues have appeared on Instagram, which Little Mix's dedicated fanbase have began to piece together…
Get exclusive celebrity stories and fabulous photoshoots straight to your inbox with OK!'s daily newsletter . You can sign up at the top of the page.
What is Perrie's new venture?
So far, we know Perrie's new brand will be called Disora.
Earlier this year an Instagram account was set up under the name Disora, dedicated to the new project. The account already has 31.6k followers, and Perrie is the only Instagram account followed by Disora.
The page has just five posts currently, all which take on a black and grey theme. Each is captioned with teasers for the brand, including one which reads 'Global Launch – October 2021', while another says 'Disora 10/2021'.
The snaps don't give much away, with one showing a woman dancing and others simply showing blank spaces, with the words 'Contemporary Luxury' visible.
One post has had fans talking however, as it shows a plain white room with the Disora logo in front of a black clothes rail, which many believe may be indicating Perrie is gearing up to realise her first ever clothing line.
Little Mix's loyal legion of fans, dubbed 'Mixers', have been desperately trying to uncover what Disora is for months now, with current theories including a clothing a range, cosmetics line, and a jewellery brand.
All that can be confirmed so far is that Disora is set to launch at some point in October, and fans can sign up for exclusive early access via the brand's new website.
Perrie's latest project comes amid rumours that Little Mix are preparing to announce their split in the coming months.
Perrie, Jade Thirwall and Leigh-Anne Pinnock, are believed to going their separate ways after their upcoming tour as they all look to embark on solo projects.
Leigh-Anne already owns swimwear brand In'A'Seashell, and is preparing to make her acting debut this December in new Christmas movie Boxing Day.
Jade has continued her work in the music industry by penning songs for other artists, and is also believed to be in the early stages of launching a solo career.
The news comes after ex-bandmate Jesy Nelson quit the group earlier this year, and recently released her own solo material.
For all the latest Little Mix gossip, sign up to our daily newsletter here .
Source: Read Full Article
