Lucozade is one of the most popular energy drinks out there.
But now shoppers have been left divided after a new recent change to its designs.
It altered its distinctive packaging and fans were left slightly confused.
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One person said the new design looked "obscene" while others compared it to Winnie the Pooh.
The popular glucose-based drink recently had a revamp with the wrapper covering the bottle only halfway down.
"Have we all noticed the new packaging for the Lucozade bottles?" a person asked.
"Does it not look as if they are now only half dressed? It's obscene."
Another added: "Why is my Lucozade bottle dressed like Winnie the Pooh?"
Someone else posted: "I stopped drinking Lucozade Orange because it reminds me of uni.
"But wtf have they done to the packaging? Why's it naked chest down?"
And a fourth chimed in: "How long has Lucozade been in crop tops?"
Fortunately the brand responded to fans' worries on social media.
A spokesperson said: "We enhanced the flavour profile of Lucozade to give the drinks a bolder taste.
"Oh, and the packaging? It won't be here forever, it's an interim step while we work on something new.
"Just think of it as our ode to Winnie The Pooh."
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Alongside the redesign, Lucozade made changes to the drink's flavour.
After analysing data from 6,500 shoppers, the brand made its original flavour "bolder" with a more citrus touch.
The company believes the new design will help showcase the contents of the bottle and attract more buyers.
Zoe Trimble, head of Lucozade Energy, Suntory Beverage & Food GB&I, said: "We are excited to be launching this new taste and look for Lucozade Energy Original and Orange and are confident the bold new flavours and design will help us reach even more shoppers."
The new-look design will feature on Lucozade Energy Orange and Lucozade Energy Original 380ml, 500ml, and 900ml bottles, in both individual and multipacks.
And the remaining Lucozade Energy flavours will be given the same redesign in the future.
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