Move over John Lewis! Matalan gets in on the woke ad action with festive film featuring a boy in fairy wings in an alternative nativity
- Matalan and Asda have released Christmas adverts celebrating family fun
- In Matalan ad, a little boy and his sister reinvent the Nativity scene with soft toys
- Meanwhile, Asda’s offering puts on holiday skating spectacular for family-of-four
John Lewis’ highly anticipated Christmas ad divided opinion this week with some claiming the tale of an alien being welcomed to earth had ‘too much of a message’ rather than a traditional festive theme.
Now Matalan has stepped into the fray with an ad featuring an alternative nativity, with a young boy dancing around in angel wings.
The young star of the show is seen putting on a play for his family with his sister riding in on a dinosaur wearing a robot head, before presenting a teddy bear to her brother to ‘lay in a little bed’.
It’s not quite clear who is taking on the role of Mary, because his sister is dressed as a robot, while the boy is wearing a blue t-shirt.
Everyone dances and rejoices that they don’t have to go to school and can have a party instead.
Matalan have released their Christmas advert for 2021. It reinvents the Nativity scene as seen by a young boy who says what he loves most about Christmas is spending time with his family
Meanwhile, Asda put on an ice-skating spectacular, pictured, to advertise their Christmas range and delivery service
The Matalan advert focuses on a little boy and his sister as they put together a very special Nativity scene.
Dressed in festive pjs and cosy knits, the boy enrolls the help of all his family to create costumes and hang decorations before putting on a show.
The boy explains Christmas is special to his heart because he gets to spend time with the people he loves.
It then shows the boy and his sister reinventing the story of the Nativity.
In the short and sweet Matalan spot, the family all come togetther to decorate their house for the nativity scene, pictured
The boy’s sister is a ‘Mummy reindeer’ that arrives on the back of a dinosaur, in this re-imagined Nativity
He sits down his parents and grandfather before the home-made show starts.
In their version, Mary is a ‘mummy Ranger’ and baby Jesus is a ‘very magic baby’ wearing reindeer antlers.
The family listens to the story and applaud, and the whole family begins dancing, as the boy concludes: ‘and no one has to go to school!’
The short and sweet advert is set to the sound of 1970s band Pilot’s Magic.
Meanwhile, Asda has also released its festive offering, featuring a spectacular on ice for a family-of-four who’ve gone shopping at their local store
The boy sits his parents down to watch the show. His grandfather is wearing antlers they both created together, pictured
In the supermarket’s commercial, a family-of-four steps into their local Asda store to do their Christmas shopping.
The mother looks around and spots Asda employees dancing around with trolleys to the sound of Ravel’s Bolero
As she looks down, the mother realises she has been fitted with a pair of golden skates, and her two children and husband have their own pair as well.
The family begins to skate around, as the vegetable aisle opens to reveal a hidden door.
Asda’s adverts starts with a family-of-four going to their local supermarket for their Christmas shopping
The mother realises she is fitted with sparkly golden skates, pictured, and her husband and children have skates too
The family then pass a school Christmas play where a Christmas pudding cheers up another child dresses a lonely flame by holding her hand.
The next scene is the mother’s office Christmas party, where she and her colleagues are seen enjoying cocktails while sitting on copiers that are moved by Asda employees.
In the next tableau, lorry drivers deliver Asda products directly to the family’s fridge, while fireworks go off in the background.
The parents then skate through a Christmas party at home where they both treat their guests to appetisers from the Asda Christmas range.
The family skate from one traditional Christmas scene to another in the advert, starting from the Asda vegetable aisle
They then see a school play, where a Christmas pudding and a flame become friends and hold hands, pictured
The advert also shows us the mother’s Christmas party, where she is seen drinking cocktails on top of a copier with her colleagues, pictured
The father skates through the door and goes to the ceilling, which is only lit by fairy lights and contains piles of mysterious presents.
Then, Asda workers help the family dress the table for their Christmas dinner, putting down plates full of Christmas treats, including a scrumptious turkey.
At the end of the dinner, the daughter twirls on her skates as the family cheer and clap.
The dad then surprises everyone with a large round Christmas pudding from Asda, before the mother realises their daughter has falling asleep under the table.
The advert ends with the mother putting her daughter to bed, smiling, and walking out.
‘Make Christmas spectacular, with Asda. From the big day to all the little days in between,’ a voice-over says as the advert closes.
In the next tableau, lorry drivers deliver Asda products directly to the family’s fridge, while fireworks go off in the background.
Then, Asda workers help the family dress the table for their Christmas dinner, putting down plates full of Christmas treats, including a scrumptious turkey.
At the end of the dinner, the daughter twirls on her skates as the family cheer and clap, before the father brings the desert in
John Lewis’ highly anticipated 2021 Christmas advert has been slammed by social media users online for being ‘pathetically predictably woke.’
The retailer’s two-minute ad, titled ‘Unexpected Guest’, features a young boy introducing an alien to Christmas traditions, before she emotionally departs back to her home planet.
It stars space traveller Skye crash-landing at the height of festivities in the woods near the home of 14-year-old Nathan, who introduces her to the traditions of eating mince pies, decorating the tree and, to her slight confusion, wearing novelty jumpers.
Viewers have interpreted the ad as being about being inclusive of people who are different, and noted that it could echo the situation of a child refugee or acceptance and connection between people from different cultures.
However, some were far from impressed with the retailer’s latest campaign and accused it of lacking ‘any Christmas emotion’ – with some even vowing to boycott stores.
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