MORRISONS has been forced to limit the number of Marathon bars shoppers can buy after one customer bought 404 bars.
The supermarket has seen wild demand for the retro snacks after it announced it was changing the name of Snickers back to Marathon.
The nutty nougat was renamed on September 8 but the new-look packaging will only be around for 12 weeks.
Chocoholics can pick up a pack of four for £1 but now they’re being limited to just four packs per customer.
This works out at 25p per Marathon bar and it means the most one person can buy in one go is 16 bars.
It comes after Morrisons confirmed one shopper purchased 101 packs of Marathon bars for £101, which works out as 404 bars in total.
Chris Strong, chocolate buyer at Morrisons, said: “The demand for the classic Marathon bars has outweighed our expectations.
“This is why we are ensuring more people have the chance of buying some.”
First created as the Marathon bar in the 1930s, chocolate fans will no doubt remember when the iconic sweet was renamed Snickers in 1990.
Parent company Mars decided to change the name in the UK to match with the US brand.
Both names were on the wrapper for a while before Marathon was removed from shelves completely.
Speculation that the Marathon could return goes way back to 2006 when Mars re-registered the Marathon brand in the UK.
Reports at the time suggested the parent company would embark on a three-month trial but the Snickers name was never removed.
Mars confirmed to The Sun last month that the Marathon bars use the same recipe as Snickers.
A typical 48g of Snickers contains 245 calories and 21.6g of sugar.
The average man shouldn't consume more than 2,500 calories a day, while it's 2,000 for women, according to NHS guidelines.
Meanwhile the recommended daily intake of sugar for men and women is 30g.
This weekend, American TV presenter Liz Dueweke sent Twitter into meltdown after asking followers which chocolate they would get rid of.
The Sun has previously rounded up our favourite chocolate bars that you might remember from your childhood.
You might also remember these retro chocolate snacks.
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