This is not a drill: High street fave Bourjois is coming back to the UK

If you spent your teens scouring the shelves of your local high street’s pharmacy for affordable makeup then there’s a very good chance that you used Bourjois back in the day.

From Little Round Pots of blush and eyeshadow to Liner Pinceau liquid liner, this French name was responsible for many of our old favourites – Kate Middleton reportedly even wore one of the brand’s So Laque nail polishes, mixed with an Essie shade, on her wedding day.

It really was a classic name in makeup – until, rather unceremoniously, it was withdrawn from the UK market in 2019 and became a thing of past nostalgia for us all. Sob.

If you’ve been mourning the brand’s departure since then, we have some good news, as it turns out Bourjois had merely been on a break from the UK. As of today, you can take a little trip down memory lane and pick up your Bourjois favourites once again, exclusively at Superdrug. Remember this lot…?

Shop the best of Bourjois now

Bourjois Little Round Pot Blusher, £8.99 here

Like nail polishes were to Barry M, Little Round pots were the “gotta catch them all” of Bourjois, perfect for adding a sheer wash of colour to our cheeks. Fun fact: these blushers actually turn 143 this year. HBD!

Bourjois Rouge Velvet Ink Liquid Lipstick, £10.99 here

We love a liquid lipstick, and these UK newcomers promise transferproof wear for up to 24 hours. Plus you've got 12 different flattering shades to choose from. You can never have

Bourjois Twist Up Mascara, £11.99 here

This one is actually new to the UK, but over in France it’s a best-seller, with 1.7 mascaras sold every second. With a little twist the lengthening brush is turned into one that volumises too, so you can change up your lash look depending on the occasion.

Bourjois Liner Pinceau Liquid Eyeliner, £6.99 here

An ultra black liner that'll help you create the perfect feline flick thanks to its super precise brush, promising up to 24 hours wear. It's a classic!


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