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Holly Willoughby is set to release a £65 scented candle as the first product from her new brand Wylde Moon.
The candle, The Wild, will drop online imminently following the hard work put in by Holly to launch her own website and share her lifestyle go-to products with her fans.
It will be available in two sizes, one with a natural single wick for £40 and a bigger three wick candle for £65.
The 40-year-old is following in the likes of Gwyneth Paltrow's footsteps starting the brand – which also sees Gwyneth selling her own candles on her website Goop.
Holly looked phenomenal in her promotion photos for the new products.
She wore a white dress with a high neck line with her blonde hair pinned up while posing with one of her candles in her hands.
A second promotion photo showed the presenter in another white dress with a v neck while she sat at a table in a garden surrounded by her products.
Holly dropped the surprise career move last month and has already got her first podcast episode out.
Wylde Moon was created by the presenter to empower women and explore crystal energies while offering fashion and beauty tips.
Speaking on the launch of her new site, she said: "I want WYLDE MOON to be a place where I can share the things that I love, the lessons that I've learnt, the things I see and instantly want to share with others.
"I want it to be a place where we can celebrate other people, too, where we can shine a light on them, their brands, their experiences. It's a celebration of all kinds of beauty."
Holly also explained how she rediscovered herself while she replaced Ant McPartlin in 2018 hosting I'm A Celebrity Get Me Out Of Here in Australia away from her family.
She wrote: "Australia is the land of alternative therapies, and the town that I was in truly had all kinds of things for all kinds of people.
"Through this wonderful kinesiologist called Josie, I really started to unlock pieces of myself and when I came back to England, I knew that I didn't want to stop everything I'd learnt.
"Now I have things in my own hypothetical toolkit, like meditation and sound baths, that really work for me."
The 40-year-old continued to add how she wants other women to discover themselves like she did.
She penned: "The most important pillars of WYLDE MOON are about having a true sense of self, igniting your intuition, knowing your self worth, nourishing your body and soul through music, food, laughter, sex, passion, beautiful things or all of the above.
"I think it's important that we pick those beautiful things carefully, whether they're for your home or your body. And that's not something we should feel guilty about either, because we all love different things.
"Some of them are meaningful and some of them are utterly frivolous, but they all have their place."
Holly is also set to release her first tell-all book later this month costing £20 a copy.
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- Holly Willoughby
- Ant Mcpartlin
- This Morning
- Christmas
- Family
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