Love Island beauty Chloe Burrows took to the streets with a megaphone to urge the public not to use hair curlers as sex toys.
The reality star, 27, has teamed up with Mark Hill Hair to warn people from confusing the stylist's news jumbo waver with the racy object.
It has been revealed that people were so confused by its new household item, that it could lead to serious injury.
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“Countless consumers are confusing Mark Hill Hair’s new styling wand as a sex toy, leading the brand to issue a public service announcement to avoid embarrassment and injury,” the brand announced.
Following the launch of its new jumbo waver styling tool, Mark Hill Hair was flooded with comments on social media about the similarities its product shares with other pleasure-giving items.
In response, the brand teamed up with the reality tv star to take to the streets of the UK to remind people that, “this is not a sex toy!”.
Chloe spent the day in London with a pink megaphone to help spread the message, and avoid unsuspecting customers’ embarrassment when their innocent purchase was confused with something X-rated.
The 27-year-old telly personality and the Mark Hill Hair team toured some of London’s most famous landmarks including Big Ben, The London Eye, Oxford Street, Carnaby Street, Covent Garden, and Piccadilly Circus to spread the word.
The Bicester native participated as an Islander in the seventh season of Love Island.
She joined the villa on the first day and secured the runner-up position alongside Toby Aromolaran on Day 58.
The couple later broke things off.
Last April, Chloe revealed that her dad had cut ties with her after she had sex on the ITV2 love show.
She made the heartbreaking revelation whilst speaking to the hosts on The Fellas Podcast.
The confession came after YouTubers Callum Airey and Joshua Larkinasked asked Chloe whether she would consider setting up an Only Fans subscription.
"My dad almost killed me for going on Love Island. I don't know if I could do OnlyFans," she replied.
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