GORDON Ramsay clashed with Jay Rayner on social media on Thursday night after the food critic slammed him for "making people cry" on his new BBC show.
Gordon had a brutal response for Jay after the famed restaurant writer criticised him for "swearing at people" on his new show Future Food Stars.
Gordon’s show kicked off on BBC a few weeks ago, delivering a brand-new format for Thursday nights.
The Apprentice-style sees 12 contenders fight it out to win chef Ramsay’s investment, and turn their pipe-dream into a business reality.
However, in classic Gordon style, the process doesn’t make it an easy ride for contestants, with emotions often seen running high.
There has already been plenty of tears and clashes between the participants, as well as with the host himself.
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In a recent tweet after the latest Future Food Stars episode, Jay remarked: "Is this still all you have, Gordon Ramsay?
"Shouting at people? Swearing at people? Humiliating people? Making people cry? Then punching the air when the cameras turns off?"
His followers were quick to weigh in, echoing his comments, as one wrote: "I honestly haven’t watched it, but it does feel like an Apprentice rip off and a Ramsay w**kfest."
Echoing their comments, someone else said: "Congratulations for calling him out."
"This does nothing to encourage people, who are much needed, to join the hospitality industry that I’ve loved so much for 35 years."
But Gordon quickly came back with a savage putdown for Jay.
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The critically-acclaimed chef reminded the writer of a previous stint on The Weakest Link.
He wrote: "Jay, you inspire me every day, especially after your performance on the Weakest Link. Goodbye."
Jay reminded him: "The first time I won it mate. The second time I came third – and neither time did I make anybody cry."
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