JESSICA Wright unwittingly transformed into Towie pal Chloe Sims after swapping her brunette locks for a blonde wig.

The reality babe looked incredible in her latest Instagram shot, but left fans astounded by her transformation.

Some of her followers likened her look to that of one of her former Towie co-stars, saying: "omg I thought you were Chloe Sims aww."

Jess started off by posting a close-up of her with golden locks and captioned it: "??‍♀️"

But after fans were left wondering if it was her real hair, she posted another shot and wrote: "Going. Going. Blonde. Make up- @mellysophiamua Hair – custom made wig by @jaybirminghamhair"

The Essex stunner looked incredible in her black strapless top and matching trousers.

She wore her make-up dramatic and had her lips extra full.

Her blonde wig was styled in natural beachy waves that flowed down her shoulders.

Jess's new look comes as she continues to enjoy her romance with Strictly star Giovanni Pernice.

The dancer confirmed their romance with a loved-up Instagram snap on Valentine's Day.

The dance pro posted a snap of him smooching Jess along with the caption "Buon San Valentino ❤ @jesswright77."

Jess meanwhile, shared a pic of her holding hands with a man  wearing a ring with the initials 'GP.'

The confirmation of the romance came after The Sun Online exclusively revealed back in December that they'd been dating for a month in secret.

The pair were pictured looking cosy enjoying a drink before watching Dream Girls in the West End back in November with onlookers noticing their intimate body language.

A friend of Jess confirmed they were dating, telling The Sun Online: "They've been on a few dates, but it's early days.

"They met through her brother Mark's Strictly connections from when he was on the show and they're getting to know each other."

Meanwhile an onlooker at the musical who saw the pair told The Sun Online: "Giovanni was in the stalls bar and he bought two drinks, then Jess arrived. She was wearing all black, but it wasn't like she was hiding or anything. Giovanni was taking pictures with fans, but no-one seemed to notice Jess.

"She was really glammed up. It was obvious to everyone it was a date.

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The insider added: "They were talking really closely, leaning into each other.

Their body language looked like they'd known each other for a while.

"They finished their drinks and went into the show and sat just behind me. They must have stepped out early as I didn't see them at the end."

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