KOURTNEY Kardashian has shocked fans with a dramatic hair transformation after launching her latest business venture.
The reality star left fans in suspense, revealing only the name of the company online.
Kourtney, 43, took to Instagram to show off a dramatic hair transformation after launching her latest business venture.
The Kardashians star sat at a vanity applying makeup with her back to the camera.
In the photo, the Poosh founder's typically short black hair hung well past her hips in loose curls.
She had on a flowy robe with featured feather details at the bottom.
The makeover comes after Kourtney announced that she was launching a new brand.
She shared the news on social media, posting a photo of herself sitting in a pink chair while texting with the word "lemme" written on a wall behind her.
Kourtney has kept the details of the project under wraps, teasing fans along the way.
She took to her Instagram Stories on Tuesday to do a Q&A, asking her fans what they thought the brand might be.
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While the mom of three has declined to share much thus far, The U.S. Sun exclusively obtained documents dishing all the details of her new venture.
Lemme will include the production of "bags, purses, totes, wallets, clutches and clothing."
Other categories included in the trademark are listed as "games, toys and sporting goods."
The U.S. Sun can also reveal Kourtney turned to her family friend Simon, 38, who is the owner of the successful New York public relations firm Command Entertainment Group.
Kourtney has partnered up with pal Simon Huck's New York business to help promote the launch of Lemme – and he even dropped a cheeky comment in her post.
Earlier in the day, the Kardashian star set fans' tongues wagging by dropping her mystery brand on Instagram.
The brand's Instagram has a link in the bio – although the website only had a button for fans to subscribe for a notification about the launch.
Despite giving very little about what to expect, Lemme has already amassed more than 10,900 followers.
Kourtney captioned her post: "You're gonna want to sit down for this…notifications on please."
None of Kourtney's sisters have commented on the new brand drop as of yet.
Fans are buzzing plenty, however.
NO PANTS PARTY
Kourtney announced her new brand with a sexy Instagram post.
In the photo, she wore a giant jersey t-shirt with the brand's logo on it and accessorized with sexy stiletto boots.
However, pants were not an accessory for her outfit.
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Kourtney captioned her pic: "You're gonna want to sit down for this…notifications on please."
Kardashian insider and close family friend Simon Huck was one of the first to comment as he wrote: "Been waiting for this."
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