Sports Direct Christmas advert 2023: Watch sports stars in action here

Sports Direct launch their 2022 Christmas advert

Sports Direct has released its 2023 Christmas campaign called Dream Big which features a host of sports stars.

Lionesses Alessia Russo and Lauren Hemp, current England stars Mason Mount, Aaron Ramsdale, Eberechi Eze, Eddie Nketiah and James Maddison are all part of the festive ad.

As well as them, Welterweight Boxing Champ Conor Benn and Team GB Sprinter Zharnel Hughes are featured in the ad.

The campaign follows on from last year’s advert which was named Give Me Football.

It’s directed by LOOSE and the music for it is the Tears for Fears hit Everybody Wants to Rule the World which has been updated to Everybody Loves This Time of Year.

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The commercial shows the determination of Little Legend Macy whose Christmas wish is to become the world’s best sports star.

She takes on a range of sporting heroes in a playful dream sequence and she beats each of the stars at their own game.

The advert is also filled with funny twists and heartwarming moments.

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Beckie Stanion, Sports Direct’s chief marketing officer, said: “2023 has been a monumental year for sport, and with the Euros and the Olympics coming up where we’ll all be rooting for our young home-grown stars.

“This year we wanted our advert to celebrate the sporting prowess of this group to show aspiring athletes everywhere that they

too can shatter expectations and dream big.

“Sports Direct believes that sport has a unique power to bring out the best in all of us and this advert aims to champion the legend in everyone, so our audience are ready to reach their next sport and fitness dream.”

Co-founder & Creative Director of MOX Matt Bolton added: “With the help of an 11-year-old’s big imagination, we created a Sports Direct mashup of Christmas magic, big dreams, big sports, even bigger talent, all to the tune of an unexpected Christmas No.1 (well, it’s not technically No.1, but we can dream).

“A campaign that feels truly Sports Direct to celebrate this mad and wonderful time of the year.”

Christmas adverts will be dropping throughout the month, with some companies such as Marks and Spencer already having their’s on TV screens.

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